Tim & Eric make moisturising magic with Michael Cera
In one of the biggest splashes of the Super Bowl, professional oddball Michael Cera lends his star presence to a namesake cream, CeraVE.
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Credits
powered by
- Agency Ogilvy/New York
- Production Company PRETTYBIRD
- Director Tim & Eric
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Credits
powered by
- Agency Ogilvy/New York
- Production Company PRETTYBIRD
- Director Tim & Eric
- Executive Producer Suzanne Hargrove
- Editing Mackcut
- Executive Post Producer Gina Pagano
- Senior Post Producer Kayla Robinson/(Post Producer)
- Editor Ian Mackenzie
- Assistant Editor Zach Gentry
- Color Producer Adam Vevang
- Colorist Mikey Pehanich
- Assistant Colorist Sam Howells
- VFX/Color Blacksmith VFX/New York
- Executive VFX Producer/Partner Charlotte Arnold
- Head of VFX Production Perry Tate
- VFX Supervisor/2D Lead Robert Bruce
- VFX Supervisor/3D Lead Ben Elliot
- Lead CG Artist Kushal Das
- Sound Heard City
- Head of Sound Production Jackie James
- Sound Producer Liana Rosenberg
- Sound Designer/Audio Mixer Mike Vitacco
- Music Supervision Leland Music
- Music Supervisor Toby Williams
- Chief Creative Officer North America Chris Beresford-Hill
- Managing Director Tina Galley
- Creative Director Alexander Holm
- Creative Director Avi Steinbach
- Group Executive Producer Marisa Bursteen
- Senior Producer Regan Wallace
- HP Jessica Nugent
- Line Producer Dennis Beier
- Assistant Colorist Matt Gehl
- VFX Producer Sophie Mitchell
- Composer Jordan Crisp
- Talent Michael Cera
Credits
powered by
- Agency Ogilvy/New York
- Production Company PRETTYBIRD
- Director Tim & Eric
- Executive Producer Suzanne Hargrove
- Editing Mackcut
- Executive Post Producer Gina Pagano
- Senior Post Producer Kayla Robinson/(Post Producer)
- Editor Ian Mackenzie
- Assistant Editor Zach Gentry
- Color Producer Adam Vevang
- Colorist Mikey Pehanich
- Assistant Colorist Sam Howells
- VFX/Color Blacksmith VFX/New York
- Executive VFX Producer/Partner Charlotte Arnold
- Head of VFX Production Perry Tate
- VFX Supervisor/2D Lead Robert Bruce
- VFX Supervisor/3D Lead Ben Elliot
- Lead CG Artist Kushal Das
- Sound Heard City
- Head of Sound Production Jackie James
- Sound Producer Liana Rosenberg
- Sound Designer/Audio Mixer Mike Vitacco
- Music Supervision Leland Music
- Music Supervisor Toby Williams
- Chief Creative Officer North America Chris Beresford-Hill
- Managing Director Tina Galley
- Creative Director Alexander Holm
- Creative Director Avi Steinbach
- Group Executive Producer Marisa Bursteen
- Senior Producer Regan Wallace
- HP Jessica Nugent
- Line Producer Dennis Beier
- Assistant Colorist Matt Gehl
- VFX Producer Sophie Mitchell
- Composer Jordan Crisp
- Talent Michael Cera
It's rare that Super Bowl spots are launched with anything less than an overwhelming fanfare, so part of the reason CeraVe's 'Super Bowl-winning' spot has garnered such goodwill is undoubtedly down to its stealth launch.
It started simply with comedy star Michael Cera being photographed with CeraVe products in New York, leading to a multifaceted marketing campaign involving influencers, a staged walkout during a podcast interview, and culminating in a Super Bowl commercial, marking a surprising collaboration for the typically reserved actor and the understated skincare brand.
Directed by Tim & Eric through Prettybird, and developed by Ogilvy North America, Michael CeraVe plays heavily into the unexpected collab between star and product; the surreal image of Cera massaging himself being one of the Big Game's most enticing moments.
