The numbers don't add up for SEB
Nordic financial services group, SEB, talks numbers in this spot highlighting the statistical imbalances present in the workplace for women.
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Credits
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- Production Company New Land
- Director Olivia Kastebring
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Credits
View on- Production Company New Land
- Director Olivia Kastebring
- Executive Producer Therese Engberg
- Producer Moa Looft
- Line Producer Sofia Bjorkman
- DP Mattias Rudh
- Colorist Joakim Rissveds
- Sound Mattias Eklund
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Credits
powered by- Production Company New Land
- Director Olivia Kastebring
- Executive Producer Therese Engberg
- Producer Moa Looft
- Line Producer Sofia Bjorkman
- DP Mattias Rudh
- Colorist Joakim Rissveds
- Sound Mattias Eklund
Left out of financial decisions at home, expected to own half of what a man would, and likely to advance more slowly in the workplace, this spot lays out the statistics of what life can look like for women.
The spot, called The Statistics, was directed by Olivia Kastebring through New Land for International Women's Day, and nakedly cites the alarming numbers that face the film's protagonist, Paula, as she moves through her life, before offering a way of making sure those numbers aren't set in stone.
