The LEGO Group's power play
The Shanghai arm of The LEGO Agency creates a vibrant, action-packed trailer for The League of LEGO Power Players - a content-driven campaign launched on Bilibili, China’s biggest site for anime, comics and gaming.
)
Credits
View on- Agency LEGO Agency/Shanghai
- Production Company Rawr Pictures
-
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency LEGO Agency/Shanghai
- Production Company Rawr Pictures
- Creative Ken Lu
- Sr. Art Director Yuki Siew
- Copywriter Jiehao Xian
- Senior Copywriter Ada Guo
- Associate Creative Director Shuang Sun
- Head of Production Ewa Yong
- CG Supervisor Jeremy Lee
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LEGO Agency/Shanghai
- Production Company Rawr Pictures
- Creative Ken Lu
- Sr. Art Director Yuki Siew
- Copywriter Jiehao Xian
- Senior Copywriter Ada Guo
- Associate Creative Director Shuang Sun
- Head of Production Ewa Yong
- CG Supervisor Jeremy Lee
Not content with just being 'the greatest toy of all time', LEGO in China has launched an initiative that looks and feels like an esports tournament, but instead of video games, kids compete by creatively slamming together some blocks.
Titled The League of LEGO Power Players, the company and in-house shop the LEGO Agency, Shanghai created a vibrant trailer in which three teams go head-to-head, mixing action, teamwork and imagination.
Taking more than a few cues from the comic book-inspired animation style of Spider-Man: Into the Spider-Verse, the thrilling film has some lovely animated moments, with production company Rawr Pictures providing a suitably epic production.
