Apple goes behind the scenes
Apple showcases the durability and cinematic camera capabilities of the new iPhone 17 Pro in a new spot directed by Seb Edwards.
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Credits
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- Production Company Park Pictures
- Director Seb Edwards
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Credits
View on- Production Company Park Pictures
- Director Seb Edwards
- Editing Trim
- VFX Kevin VFX
- Brand
- DP Edu Grau
- Editor Tom Lindsay
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Park Pictures
- Director Seb Edwards
- Editing Trim
- VFX Kevin VFX
- Brand
- DP Edu Grau
- Editor Tom Lindsay
A new campaign for Apple's new iPhone 17 Pro takes us behind the scenes of a series of high-octane filmic events which showcase how the new handset can withstand a whole lot of cinematic shock.
Directed by Seb Edwards through Park Pictures and set to Come Rain or Come Shine, by Connie Francis, the spot positions the new smartphone as a heroic companion for those filmmakers who stop at nothing to get what they need, pushing the creative boundaries their iPhone 17 Pro to the limit.
From piratical stunts and windswept scenes to equine endeavours and sci-fi smashes, the film pitches the new phone as the perfect companion to creatively demanding directors.
