The DGT launch Viva Vivir
The DGT and Ogilvy launch Viva Vivir, a campaign that puts life at the heart of road safety, a piece that reminds us we live in a country so full of life, it’s too much to lose on the road.
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The Directorate-General for Traffic (DGT) presents, alongside agency Ogilvy Madrid, Viva Vivir, the first campaign launched after winning the new public tender.
A national campaign that goes beyond raising awareness. Because if there’s one thing that defines Spain, it’s that it’s bursting with life, too much to lose it on the road.
With an emotional and deeply human tone, the campaign puts the focus on what truly matters: life in its fullest sense. Everything that makes living here so special, hugging, laughing, sharing, celebrating, is what we want to keep doing. And to do that, we have to make it home.
Credits
View on- Agency Ogilvy/Madrid
- Production Company Agosto/Spain
- Director Alexis Gomez
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Credits
View on- Agency Ogilvy/Madrid
- Production Company Agosto/Spain
- Director Alexis Gomez
- Production Agency Hogarth Worldwide/Madrid
- Executive Producer Belen Gayan
- Producer Olmo Heras Aguirre
- Music Trafalgar 13 Music House
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Executive Creative Director Javier Senovilla
- Executive Creative Director Jesus Rasines
- Creative Director Guille Fernandez de la Puente
- Creative Director Pablo Poveda Moreno
- Creative Director Jose Izaguirre
- Creative Director Felix Carral
- Creative Alba Lopez Pelaez
- Creative Antonio Pelufo
- Creative Blanca Oriz
- Creative Luis Miguel Abrego Garcia
- Head of Production (HP) Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Luna Utrero
- Producer Beto PF
- Post Production Lead Javier Rodriguez
- DP Lluis Marti
- Editor Pablo Marchetto
- Colorist Xavi Santolaya
- Sound Designer Urko Larranaga
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Madrid
- Production Company Agosto/Spain
- Director Alexis Gomez
- Production Agency Hogarth Worldwide/Madrid
- Executive Producer Belen Gayan
- Producer Olmo Heras Aguirre
- Music Trafalgar 13 Music House
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Executive Creative Director Javier Senovilla
- Executive Creative Director Jesus Rasines
- Creative Director Guille Fernandez de la Puente
- Creative Director Pablo Poveda Moreno
- Creative Director Jose Izaguirre
- Creative Director Felix Carral
- Creative Alba Lopez Pelaez
- Creative Antonio Pelufo
- Creative Blanca Oriz
- Creative Luis Miguel Abrego Garcia
- Head of Production (HP) Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Luna Utrero
- Producer Beto PF
- Post Production Lead Javier Rodriguez
- DP Lluis Marti
- Editor Pablo Marchetto
- Colorist Xavi Santolaya
- Sound Designer Urko Larranaga
The spot is told from a unique point of view: the DGT helicopter. A real and symbolic perspective that flies over our roads to remind us of all that’s at stake. Because driving well isn’t just about following the rules, it’s about protecting what we love.
“DGT has always spoken about death, but its main goal is to protect life. Viva Vivir is a particularly powerful concept when it comes from an institution like the DGT, as it opens a new communication path that highlights everything we should never lose on the road,” say Alba López and Antonio Pelufo, Senior Creatives at Ogilvy.
Viva Vivir marks the beginning of a new communication territory for the DGT, one built to strengthen its brand and connect on a more emotional level. The campaign is already live across digital media, TV, radio, outdoor, and social platforms. It was produced by Agosto, with postproduction by Hogarth.
