Sonic unveils latest Live Free, Eat SONIC campaign

Agency Mother LA and SONIC are back with a new spot as the next evolution of the Live Free, Eat SONIC brand platform. 

The spot Smashlaration is rooted in the idea that America deserves to Live Free and, in this pursuit, enjoy a better burger with the quality of a premium burger at the cost of a fast food burger.

Directed by Jody Hill (The Righteous Gemstones), Smashlaration celebrates the SONIC Smasher as America’s undisputed cheeseburger champion. Featuring the SONIC brand’s Chief Ingenuity Officer, or CIO, the spot invites burger enthusiasts nationwide to raise their standards, ditch the ordinary, and indulge their burger cravings like never before.

The tastiest part of this is that starting April 21, SONIC will kick off Smasher Week, where the first 1 million customers who order the Double SONIC Smasher through the SONIC App can redeem an exclusive reward and snag this for just $1!