The devilishly good ad is in the detail
This classy campaign for Club 21 Thailand, a distributor of premium luxury fashion brands, comprises three gorgeously crafted shorts that obliquely express the importance of minutia.
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Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
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Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Post Company One Cool Production
- Audio Post Mellow Tunes
- Chief Creative Officer Thasorn Boonyanate
- Creative Director Pratchya Vilaipol
- Copywriter Prame Poosoontornsri
- Art Director Peera Liangjai
- Producer Paramee Soontornwuttinun
- Producer Wipawee Khirirat
- Executive Producer Rungtawan Nanthasaen
- DP Abhisit Prasongsup
- Editor Jirawat Jirawangso
- Post Producer Wipawee Khirirat
- Colorist Natnicha Suwanprapa
- Audio Mixer Artit Vongmetta
- Producer Nattakarn Boonthanom
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Post Company One Cool Production
- Audio Post Mellow Tunes
- Chief Creative Officer Thasorn Boonyanate
- Creative Director Pratchya Vilaipol
- Copywriter Prame Poosoontornsri
- Art Director Peera Liangjai
- Producer Paramee Soontornwuttinun
- Producer Wipawee Khirirat
- Executive Producer Rungtawan Nanthasaen
- DP Abhisit Prasongsup
- Editor Jirawat Jirawangso
- Post Producer Wipawee Khirirat
- Colorist Natnicha Suwanprapa
- Audio Mixer Artit Vongmetta
- Producer Nattakarn Boonthanom
This achingly cool trilogy of spots for Club 21 – which represents such high-end brands as Alexander Wang, Mulberry and Issey Miyake – relishes those discerning enough to spot the differences between imitations and the real deal.
Titled 'Salute the Detail', the campaign was created by BBDO Bangkok, with Un Wuthisak Anarnkaporn directing through Factory 01. The three films, Liar, Crazy in Love and Rude People, each feature two characters played by the same actor, whose subtle differences in their apparel become apparent as their surreal stories unfold.
Each film is accompanied by deliciously gnomic poetic narrations such as, "withered grass indicates bad soil," and “though vines may twist and gently wind, none are as crooked as the human mind." Quite so.
Club 21 – Salute The Detail - Crazy In Love
Club 21 – Salute The Detail - Rude People
