The Beeb takes the fight to the fakes
In a zippy montage for the corporation's news service, BBC Creative and Anonymous Content's Alex Hulsey battle to find the truth.
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Credits
powered by
- Agency BBC Creative/London
- Production Company Anonymous Content/London
- Director Alex Hulsey
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Credits
powered by
- Agency BBC Creative/London
- Production Company Anonymous Content/London
- Director Alex Hulsey
- Editor MARSHEEN
- Grade Black Kite Studios
- Post Production Stray
- Sound King Lear Music & Sound
- Executive Creative Director Rasmus Smith Bech
- Head of Production (HP) James Wood
- Creative Director Simon Lotze
- Creative Lisa Petit
- Creative Julien Hunt
- Producer Harriet McHugh
- Producer Tarquin Glass
- DP Evelin Van Rei
- Editor Dominic Leung
- Editor Matthew Blacklock
- Colorist George Kyriacou
- Senior Color Producer Alizee Levrino
- Creative Director Carl Norton
- Creative Director Alex Maiden
- Compositor Nick Sze
- Executive Producer Ellie Georgiou
- Sound Designer/Audio Mixer Ed Downham
- Sound Designer Benjamin Price
Credits
powered by
- Agency BBC Creative/London
- Production Company Anonymous Content/London
- Director Alex Hulsey
- Editor MARSHEEN
- Grade Black Kite Studios
- Post Production Stray
- Sound King Lear Music & Sound
- Executive Creative Director Rasmus Smith Bech
- Head of Production (HP) James Wood
- Creative Director Simon Lotze
- Creative Lisa Petit
- Creative Julien Hunt
- Producer Harriet McHugh
- Producer Tarquin Glass
- DP Evelin Van Rei
- Editor Dominic Leung
- Editor Matthew Blacklock
- Colorist George Kyriacou
- Senior Color Producer Alizee Levrino
- Creative Director Carl Norton
- Creative Director Alex Maiden
- Compositor Nick Sze
- Executive Producer Ellie Georgiou
- Sound Designer/Audio Mixer Ed Downham
- Sound Designer Benjamin Price
There's no doubt that technological advancements and the proliferation of 'news' outlets have made the truth harder to find in our daily media consumption, but how do we know who to trust?
Well, the good ol' BBC has an answer - it's them - and has put it across brilliantly in this punchy film demonstrating both cause and effect in an age of disinformation.
Developed through BBC Creative and directed by Anonymous Content's Alex Hulsey, Trust Is Earned sees the authoritative tones of Clive Myrie narrate a montage of chaos and confusion; only to resolve with reassurance that the corporation's own journalists navigating the challenging terrain.
With a pacy edit from Dominic Leung set to a thumping soundtrack and Myrie's commanding VO, this statement of intent feels like a cry to war.
