Share

GQ Apparel – SMELL KICK!

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

Bad body odour can be fairly aggressive, but few pongs wreak (or should that be reek) as much havoc as the smelly soles in this funny series of spots for GQ Apparel.

Showcasing the power of an unchecked foot, SMELL KICK! shows unfortunate bystanders blown away by the shoeless protagonists' noxious fumes.

With a surreally hilarious concept from agency Rabbit’s Tale brought to life with outrageous enthusiasm by Home Run Film's Rong Soralamp, here's hoping the remnants of this campaign linger for a while.

Share