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GQ Apparel – SMELL KICK!

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Bad body odour can be fairly aggressive, but few pongs wreak (or should that be reek) as much havoc as the smelly soles in this funny series of spots for GQ Apparel.

Showcasing the power of an unchecked foot, SMELL KICK! shows unfortunate bystanders blown away by the shoeless protagonists' noxious fumes.

With a surreally hilarious concept from agency Rabbit’s Tale brought to life with outrageous enthusiasm by Home Run Film's Rong Soralamp, here's hoping the remnants of this campaign linger for a while.

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