Tesco promotes the real deal
The UK supermarket celebrates famous brand slogans in a playful campaign highlighting how for some products, only the original will do.
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Credits
View on- Agency BBH/London
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
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Credits
View on- Agency BBH/London
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
- Post Production tenthree
- VFX Black Kite Studios
- Sound String and Tins
- Music Black Sheep Studios (In-House at BBH/London)
- Global Chief Creative Officer Alex Grieve
- Executive Creative Director Felipe Serradourada Guimaraes
- Associate Creative Director Charlotte Watmough
- Senior Creative Holly Fallows
- Creative Jemma Burgess
- Producer Emma Fewtrell
- Executive Producer/Managing Director Emily Rudge
- Director of Production Fiona Bamford-Phillips
- Producer Jane Lloyd
- Head of Creative Tom Manton
- Production Manager Alex Yiaxis
- DP Giuseppe Favale
- Editor Dan Sherwen
- VFX Producer Reece Whiteley
- 2D Lead Artist Phil Oldham
- Colorist Richard Fearon
- Sound Engineer Adam Smyth
- Sound Engineer Culum Simpson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBH/London
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
- Post Production tenthree
- VFX Black Kite Studios
- Sound String and Tins
- Music Black Sheep Studios (In-House at BBH/London)
- Global Chief Creative Officer Alex Grieve
- Executive Creative Director Felipe Serradourada Guimaraes
- Associate Creative Director Charlotte Watmough
- Senior Creative Holly Fallows
- Creative Jemma Burgess
- Producer Emma Fewtrell
- Executive Producer/Managing Director Emily Rudge
- Director of Production Fiona Bamford-Phillips
- Producer Jane Lloyd
- Head of Creative Tom Manton
- Production Manager Alex Yiaxis
- DP Giuseppe Favale
- Editor Dan Sherwen
- VFX Producer Reece Whiteley
- 2D Lead Artist Phil Oldham
- Colorist Richard Fearon
- Sound Engineer Adam Smyth
- Sound Engineer Culum Simpson
With the help of BBH London, British supermarket Tesco is kicking off the new year with a fun and timeless campaign addressing the non-negotiable devotion shoppers have for their favourite brands.
Directed by Bradley & Pablo through PRETTYBIRD and titled For The Love of It, the work spotlights iconic household names including Weetabix, Fairy Original Liquid, Heinz Baked Beans and PG Tips, wittily weaving their famous slogans directly into the narrative.
Felipe Serradourada Guimarães, Executive Creative Director at BBH, added: "The tension between wanting your favourite brands and needing to save money is a deeply felt, relatable emotion. Most price campaigns are purely rational.
Ours is built on the non-negotiable devotion shoppers have for their chosen brands. By using drama and humour to amplify that 'no compromise' feeling we've elevated a value proposition into a distinctive campaign that will genuinely cut through."
