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Lidl – Matriket (Kingdom of Food)

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Some brands struggle to sell one product in 30 seconds, but in their latest piece, Bleck directing collective Stylewar has been slightly more ambitious...

Presented with the challenge of featuring over 150 items in LIDL's new Matriket (Kingdom of Food) range, the filmmakers have created an ambitious six-second film that flies the viewer through a kaleidoscopic banquet of gastronomy.

With a tactile and practical aesthetic, the piece, through agency Garbergs Stockholm, is a clever example of how a simple (albeit ambitious) concept can make for the freshest feeling work.

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