Sony's limitless play stations

Sony – Play Has No Limits

Credits

Agency adam&eveDDB/London
Production Company Academy
Director Frederic Planchon

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Credits

Agency adam&eveDDB/London
Production Company Academy
Director Frederic Planchon
Editing The Assembly Rooms
Post Production Framestore/London
Color Company 3/London
Production Service The Lift Mexico
Chief Creative Officer Richard Brim

Executive Creative Director Antony Nelson
Executive Creative Director Mike Sutherland
Creative Director Paula Hochberg
Creative Gaby Grant
Creative Jane Barker
Creative John Trainor-Tobin
Creative Jeppe Vidstrup
Executive Producer Nikki Cramphorn

Executive Producer Sally Pritchett
Producer Deborah McCartney
Producer Hazel Corstens
Executive Producer Simon Cooper
Production Manager Natalie Isaac
Production Designer Monica Bidault
Producer Cristina Barres
DP Mauro Chiarello

Editor Sam Rice-Edwards
Producer Daniel Breheny
VFX Supervisor & Creative Director Kamen Markov
CG Supervisor Tim Jenkinson
Head of 3D Johannes Sambs
Executive Producer Alexia Paterson
VFX Producer Ben Stell
Colorist Jean-Clement Soret

Colorist Matthieu Toullet
Executive Producer Ellora Soret
Producer Edwin Elkington
Producer Kerri Aungle
Executive Producer Gabriel Stavenhagen

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Have you ever wandered around the city and wished it were a little more playful? Well, Frédéric Planchon has you sorted.

In this new spot for Sony's PS5 console, the Academy director turns an everyday metropolis into an adult softplay, with hoops, slides, and Merry-Go-Rounds to spare...

Brilliantly bringing to life adam&eveDDB's Play Has No Limits concept - the subtle effects making the transition from drab to fab entirely plausible, this neat spot is well placed to provoke a number of enticing boxes under the Christmas tree.