Snickers gets the AI fail treatment

AI is making more of our everyday decisions and when people rely on it without thinking twice, the results can be hilariously human. 

From a politician accidentally reading AI-generated prompts aloud during a legislative speech to professionals sending emails with chatbot instructions still intact, AI mishaps are quickly becoming a familiar part of modern life.

The timing couldn't be more interesting for Snickers, whose Eulogy spot explores a similar cultural truth: as AI becomes part of everyday life, the line between human and machine is getting blurrier, and sometimes hilariously so.

In the film, from BBDO a eulogist reads AI prompts verbatim during a heartfelt speech, turning a familiar AI mishap into a classic You're Not You When You're Hungry moment.