Adidas launches Originals Sport campaign
New spots were directed by Alana O'Herlihy and produced by Object & Animal.
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Adidas has launched the campaign for Originals Sport, its new womenswear collection directed by Alana O'Herlihy and produced by Object & Animal.
The film fronts the debut of a line built around the iconic Superstar tracksuit - starring pop artists Tate McRae and Emilia Mernes alongside US college volleyball player Harper Murray.
O'Herlihy shoots the three across a range of settings that reflect the collection's gym to street premise - the campaign's visual logic follows women who move between sport, performance and everyday life without the two feeling like separate wardrobes. The collection itself spans bras, leggings, tanks and layering pieces, updated with performance tech while keeping the Trefoil branding and three-stripe detailing that define the Originals aesthetic.
The casting brings together three figures who each carry that crossover in different ways - McRae between music and dance, Mernes as one of Argentina's biggest pop acts, and Murray as a college athlete navigating sport and public life simultaneously. O'Herlihy finds the connective tissue between them rather than treating each as a separate commercial
