Lola has crazy ambition
David Carson teams up with Lola to launch the agency’s Crazy Ambition globally.
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Graphic designer David Carson has teamed up with Lola to launch the agency’s Crazy Ambition globally. The Madrid-born creative agency is evolving into a global micro-network, with an established foothold in Spain, and a newly launched presence in Brazil and the United States.
To announce their global expansion, Lola partnered with David Carson, widely considered one of the most brilliant designers in the history of the discipline, to create a visual campaign that is as much a statement of philosophy as it is a brand identity.
The new global visual identity was developed in partnership with DxD, TBWA's design arm (led by Bruno Regalo), and serves as the creative foundation for Lola's expanded worldwide presence. Involving Carson, one of the most iconic designers of all time, proves this is the kind of agency that launches with “Crazy Ambition Makes Serious Things Happen,” attracts world-class creative talent, and holds itself to an uncompromising standard.
Credits
View on- Agency LOLA/Madrid
- Graphic Designer / Creative David Carson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LOLA/Madrid
- Graphic Designer / Creative David Carson
A 2:20 film sits at the centre of the campaign. The video introduces Lola as an ambitious, globally minded creative company built on passion, collaboration, and the pursuit of ideas that make a lasting impact.
David Carson created a series of graphic art expressions using his distinctive style; each artwork tells a story about Lola: Each piece is a collage representing previous creative work from each agency, as well as scrap from each city, and where appropriate, logos of the agencies that came together to form Lola (i.e., Lew\Lara, 180 US, Mullen Lowe, adam&eveDDB).
The work depicts Crazy Ambition for clients including Molson Coors out of the U.S., AXE out of Brazil, and KFC out of Madrid.
A new Lola global visual identity, evidenced in the agency’s owned touchpoints on web and social, is referred to as the ‘Las Calles’ creative direction, inspired by the hand-painted traditional azulejos/ tiled street signs of Madrid.
Drawing literal inspiration from the streets is a deliberate nod to Lola's connection to local creative culture. The collaboration between three global offices, DxD, and David Carson is living proof of the agency's open and expansive view of creativity.
