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Slovak Telekom – The Drawer

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Good comedy sketches use recognisable situations to play with audiences' expectations - the promise of the rug-pull reveal providing the laughs as much as the gag itself.

Using this time-honoured idea and applying it to a sensitive time in a young chap's life, MUW Saatchi & Saatchi Bratislava has created a delightful little spot, The Drawer, that extols the virtues of Slovak Telekom's recycling scheme.

Shot by Marek Partys through Protos Productions, the film plays wonderfully with the potential contraband to be found in our protagonist's bedroom, drawing serious guffaws from its performances and excellent use of Hard To Say I'm Sorry / Get Away by Chicago.

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