IKEA’s home truths
This heartwarming spot for the homeware brand depicts the comfort of returning to one's dwelling after a busy day and a vexing journey.
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Credits
View on- Agency McCann/Berlin
- Production Company ANORAK Film
- Director Justyna Obasi
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Credits
View on- Agency McCann/Berlin
- Production Company ANORAK Film
- Director Justyna Obasi
- Global Creative Director Jim Nilsson
- Global Creative Director Jacob Gjelstrup Bjordal
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/Berlin
- Production Company ANORAK Film
- Director Justyna Obasi
- Global Creative Director Jim Nilsson
- Global Creative Director Jacob Gjelstrup Bjordal
IKEA Retail (Ingka Group) today launches a new global brand campaign, created with McCann/Berlin, that celebrates the simple universal truth: there's no feeling like home.
Directed by Justyna Obasi and produced by ANORAK Film, the cinematic hero film, Coming Home, captures the joyful anticipation of being in one's household, the sometimes stressy trek to get there and the unmistakable relief of walking through the door.
It's greatly enhanced by the track – a gorgeous cover of Carole King's Home Again performed by Lucy Dacus.
