shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
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10. Rising voices: young producers on creativity, challenges, and change
shots joined in to soak up the atmosphere of Electric Theatre Collective and Biscuit Filmworks' annual Young Producers Dinner, chatting with a new generation of producers about their inspirations, what drew them to the industry, and the challenges they see ahead.
9. Brent Anderson: Harnessing the next wave
Brent Anderson, the Global Chief Creative Officer for TBWA\Media Arts Lab, spoke to Tim Cumming about branding, creativity, simplicity, and how to surf, survive and thrive in a world of rapid and radical change.
8. Ian Pons Jewell's pearls of wisdom
Promo director, advertising powerhouse and ProdCo founder Ian Pons Jewell talked to Danny Edwards about friendship, finding his path, and why - despite the advent of AI - real filmmaking will continue to flourish.
7. Not a niche; why women’s sports deserve centre stage
In the run up to International Women's Day, Meredith Weiss, MD of Boomshot and 77 Ventures, explained how sport has been a cornerstone of her life, why female-led sport is continuing to rise, and how forward-thinking brands are already embracing it.
6. How GoDaddy got Goggins in goggles
shots' Jamie Madge spoke to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
5. Ana Paula's story of desperation and determination
This short film, just off the festival circuit, is a powerful, intense and emotional story about desperation, love and loss featuring a brilliant cast of non-professional actors. Danny Edwards spoke to director Leigh Marling about how the film came into existence, his love for Mexico, and how street-casting has changed his approach to casting.
4. The future of food advertising is animated
In this piece, Jelly’s Head of Film, Sue Loughlin, argues that it’s time brands move beyond food porn and embrace animation as their secret ingredient.
3. The ad industry doesn't care about DEI (and it's getting harder to pretend it does)
What if you were invited to a party but, on arrival, were ignored, then told not to eat the food, or dance to the music? Your seemingly friendly, initially welcoming host sounded like one thing, but turned out to be another. But, says Amy Kean, isn't that a bit like advertising? It might say it wants you to come, might even put together an initiative to encourage your attendance, but its inaction speaks louder than words.
2. How Mr Kaplin showed us what it's like to have ADH
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. In this article, he shared more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
1. How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shared all the juicy details.
