shots Awards EMEA 2025 shortlist announced

The wait is over - the first round of judging for the shots Awards EMEA 2025, sponsored by GPN Global Production Network, Nouri Films, and Division.Film, is done and dusted, and the shortlist is in.

Featuring the most impressive work submitted by agencies, production companies, VFX magicians and editing maestros from across Europe, the Middle East and Africa, this year’s entries have shown that struggles can't dampen the industry's creativity. Our juries have sifted, debated and scored their way through an incredible showcase of talent in the first round of judging, creating shortlists that are chock full of surprises.

With the final round of deliberations taking place behind closed Zooms as you read, all that's needed is to grab a ticket to the big reveal on Wednesday, 19 November, at The Londoner, Leicester Square.

Ad of the Year: Animation

Alpine 70 Years Of Lightness
GODMODE Hero Film
Leroy Merlin Enzo And His Daughter Paloma
Valorant - Riot Games Reflection // Redemption
Virgin Media O2 Trunk Trucker
The Witcher 4 Cinematic Reveal Trailer | The Game Awards 2024
Women's Aid The Monster Who Came To Tea
WWF In Hot Water

Ad of the Year: VFX

Alpine 70 Years Of Lightness
Citroën Wanna Play?
Kellogg's See You In The Morning
Papaya Swing
Revolut Money Possibilities
Riyadh Season Call Of The Kings
Riyadh Season Usyk Vs Fury - Obsession
Shelter World Of Our Own
Virgin Media O2 Trunk Trucker
Xbox Wake Up

Animation & VFX jury
Merna Karam [Head Judge], Dionne Archibald, Anthony Austin, Mazen Attalla, Hend Esmat, Raman Djafari, Sue Loughlin, Anna Mantzaris, Andy Steele, Hossam Tarek, Mikaella Zarka

Ad of the Year: Casting

Bosto Chopsticks
Burberry Highgrove x Burberry
Channel 4 Educating Yorkshire
John Lewis & Partners The Gifting Hour
Morrisons Fish
Morrisons Veg
People Like Us Name The Bias
Rubicon Roller Skater
Salomon Whisper Void
YoungCapital Boost Your Boomer

Ad of the Year: Production Design

Birdie Canary Of Mine
HORNBACH No Project Without Drama
John Lewis & Partners The Gifting Hour
Nespresso Festive Odyssey
Teach For Poland Teacher 2040
Vacheron Constantin The Quest
Virgin Media O2 Trunk Trucker

Ad of the Year: Styling

Arsenal x Aries The Arsenal Faithful
Erste Bank Silent Night
Ford Exit
Rubicon Fans
Rubicon Hula Hooper
Salomon Whisper Void

Casting, Production Design and Styling jury
Alba Barneda [Head Judge], Hannah Ashby Ward, Andrea Batlló, Hannah Birkett, Tina Bornmann, Violeta Comella de la Guardia, Ali Fearnley, Warren Gray, Marie Lanna, Nathan Parker, Edu Perez, Emily Pirouet, Vera Portz, Zita Zutic Konak

Ad of the Year: Charity/PSA

Amnesty International The Robbery
Fundacja YES Hero
People Like Us Name The Bias
Refuge Make The World A Refuge
Safe! LIMBO
Sea-Eye Like A Fish
StreetDoctors The Fatal Question
Tommy's Projecting Life
UNHCR Through My Eyes
Voices Of Children If I Could Fly
Women's Aid Fire Safety
Women's Aid Van Wife

Charity jury
Tamryn Kerr [Head Judge], Tash Beecher, Gijs van den Berg, Rita El Hachem, Leonie Ellis, Laura McGovern, Nkanyezi Masango, Sarah Musker, Cali Oliver, Tobias Paul, Tony Roberts, Mahmoud Shokri

Ad of the Year: Cinematography – Up to and including two minutes

John Lewis & Partners The Gifting Hour
McDonald's McDonald's x Kappa FC
Nike Greatness
ORANGE SaferPhone
Papaya Swing
Renault Voyagez Dans L’Espace
Riyadh Season Usyk Vs Fury - Obsession
Salomon Whisper Void
Under Armour Be The Problem
YoungCapital Boost Your Boomer

Ad of the Year: Cinematography – Above two minutes

FC Barcelona Volem La Pilota
Herconomy MILK - Breastmilk Money
HORNBACH No Project Without Drama
People Like Us Name The Bias
UNHCR Through My Eyes
Voices Of Children If I Could Fly

Cinematography jury
Sveta Aparina [Head Judge], Haifaa al Mansour, Duarte Domingos, Jakub Jirásek, Gaopie Kabe, Maria Lax, Nurali Kushkov, Laura Russ, Kate Sharpe, Deon van Zyl, SASC

Ad of the Year: Concept – Up to and including two minutes

British Airways Love Departed
Ikea Choose Sleep - Italian Model
Morrisons Fish
Morrisons Veg
Nike Scary Good
OVO Power Struggle
The Entertainer Ray
Twix Harmoniser
YSL Beauté Don't Call It Love

Ad of the Year: Concept – Above two minutes

Channel 4 Educating Yorkshire
Genomics England Liming With Gran
HORNBACH No Project Without Drama
ICEX, Audiovisual From Spain The Cause Of The Accident That Started The Fire
Protergia Silver Love

Ad of the Year: Copywriting

Cadbury Bournville Made To Be Enjoyed, Not Endured
Channel 4 Sorry Not Sorry
ICEX, Audiovisual From Spain The Cause Of The Accident That Started The Fire
People Like Us Name The Bias

Concept & Copywriting jury
Seyoan Vela [Head Judge], Kojo Abban, Michael Boszko, Eva Santos Bouzas, Bruce Macdonald, Margo Mars, Filipa Maurício, Luis Paulo Gatti, Tiger Savage, Tim Schoenmaeckers, Vanessa Tan, Devaksha Vallabhjee, Chris Wall, Gémina Gil Flores

Ad of the Year: Direction – Up to and including 60-seconds

Black Energy Drink Black Effeck
Cadbury Memory
Gentle Monster 2025 Bold
Morrisons Fish
Morrisons Veg
New Balance Quiet Please
Nike Reputation Damage Specialists
Ocado Life Delivered
OVO Power Struggle
Sunrise The Password
Telefónica Neuron
The Entertainer Ray
Twix Two Is More Than One

Ad of the Year: Direction – From 61-seconds to three-minutes inc

Alpine 70 Years Of Lightness
Canal + No Bad Choices
EE Clocking Off
HORNBACH No Project Without Drama
KFC Believe Part 2: All Hail Gravy
Motrio The Wonderful Tale Of Motrio
National Autistic Society It's How You Show Up
Nike Kyller Instinct
ORANGE SaferPhone
Papaya Swing
People Like Us Name The Bias
Riyadh Season Usyk Vs Fury - Obsession
Under Armour Be The Problem
UNHCR Through My Eyes

Ad of the Year: Direction – Above three minutes

Birdie Canary Of Mine
Channel 4 Educating Yorkshire
FC Barcelona Volem La Pilota
ICEX, Audiovisual From Spain The Cause Of The Accident That Started The Fire
Riyadh Season Call Of The Kings
Voices Of Children If I Could Fly

Direction jury
Chris Watling [Head Judge], Christopher Baker, Simon Fessler, Greg Hackett, Christian Lopez, Emma Lundy, Jessy Moussallem, Maged Nassar, Kate Taylor, Jacq Wilkinson

Ad of the Year: Editing – Up to and including 60-seconds

Coach Elle - On Your Own Time
Columbia Engineered For Whatever
McDonald's McDonald's x Kappa FC
New Balance Quiet Please
Premier League The Run In

Ad of the Year: Editing – From 61-seconds to three-minutes inc

AlMakan Group AlMakan 10 Year Anniversary
Amazon Bring A Book To Life
Burger King Bundles Of Joy
Coinbase Everything's Just Fine
HORNBACH Feel Like A Kid Again
HORNBACH No Project Without Drama
Instagram Anyway
Ligue 1 We Will Show You - Football. À La Française.
National Autistic Society It's How You Show Up
Novo Nordisk The Broken Heart
Riyadh Season Usyk Vs Fury - Obsession
Under Armour Be The Problem
UNHCR Through My Eyes
Waitrose Sweet Suspicion

Ad of the Year: Editing – Above three minutes

Audemars Piguet Syncing Sounds 150
FC Barcelona Volem La Pilota
ICEX, Audiovisual From Spain The Cause Of The Accident That Started The Fire
Ritz Carlton Late Checkout
Volvo Moments

Editing jury
Adriana Legay [Head Judge], Laura Cairney-Keize, Édouard Chassaing, Clémence Cuvelier, Hugo Diaz, Carlos Font Clos, Rachael Spann, Amber Saunders, Marion Thiéry, Xander Vander, Whan Zulu

Ad of the Year: Sound Design

Audemars Piguet Syncing Sounds 150
Beyond Gravity Beyond Gravity
Burning Man The Sound Of Burning Man
HORNBACH No Project Without Drama
Nike Greatness
Nike Scary Good
OVO Power Struggle
Riyadh Season Call Of The Kings
Riyadh Season Usyk Vs Fury - Obsession

Ad of the Year: Use of Music – Licensed

Axe What Is Love
Deezer The Dance Fight
FC Barcelona Volem La Pilota
Fundacja YES Hero
Kellogg's See You In The Morning
Papaya Swing
Protergia Silver Love
Puma I Got High
StreetDoctors The Fatal Question
The Entertainer Ray

Ad of the Year: Use of Music – Original Composition

Arsenal x Aries The Arsenal Faithful
Audemars Piguet Syncing Sounds 150
Beyond Gravity Beyond Gravity
EMPWR Empowered
HORNBACH No Project Without Drama
Laverne The Inbred Mountains
Lufthansa All It Takes Is A Yes
The Woolmark Company Wear Wool, Not Waste
Tottenham Hotspur Football Club In Darkness We Dare
Volvo Moments
YoungCapital Boost Your Boomer

Use of Music & Sound Design jury
Michaël Sauvage [Head Judge], Alice Benton, George Castle, Laura Montarroso Daher, Hernán C. Fioravanti, Jesper Gadeberg, Gary Hilton, Renu Hossain, Rachel Menzies, Chi Chi Nwakodo, Rudi Rok, Paul Sumpter, Rachel Tauwnaar

Music Video of the Year

AJ Tracey 3rd Time Lucky
Cults Onions
Didi Han Youth
Ed Sheeran A Little More
Florence + The Machine Everybody Scream
Inhaler A Question Of You
Joy Crookes Mathematics
Little Simz Flood
Obongjayar Sweet Danger
Ólafur Arnalds & Talos A Dawning
Olivia Dean Man I Need
RIMON Where Do We Go ?
SAINt JHN Body On Me
Sam Fender People Watching

Music Video jury
Jack Howard [Head Judge], Meji Alabi, Olly Calverley, Tom Dean, Jenny Fan, Theo Hue Williams, Karim Mira, Nare Mokgotho, Iona Patterson, Naghmeh Pour, Lisa Weller

New Director of the Year

Alex Kühn Tempomedia / RadicalMedia London
David Vu Caviar
Elias Ben Dahhou
Felix Foltas & Jonas Perkmann
Florence Poppy Deary Biscuit Filmworks
Jan Sederlöf
Leve Kühl UPPERFAST
Louis McCourt Love Song
Luna Carmoon ProdCo
Nicolás Bori Antiestático
The Reids Anonymous Content
Vincent Boehringer UPPERFAST
Yanik Zollinger farbfilm studio

New Director jury
Richard Adkins [Head Judge], Omar Abbas, Fiona Bartel, Jessica Bermingham, James Brook-Partridge, Anne DePree, Dan Kreeger, Lana Senaoui, Amr Singh, Rachel Solomon, Genevieve Sheppard, Darapen Vongsa-nga