Shelter asks, what makes a house a home?
A chilling campaign from the UK homelessness charity adapts ska band Madness’s 1982 hit, Our House, to portray the grim reality of temporary accommodation.
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Credits
View on- Agency DUDE/London
- Production Company Spindle
- Director Milo Blake
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Credits
View on- Agency DUDE/London
- Production Company Spindle
- Director Milo Blake
- Editing Cabin Editing Company/London
- Color Company 3/London
- Audio Post Wave Studios/London
- Client Director Hamish Day
- Executive Creative Director Tomas Gianelli O'Ryan
- Head of Production (HP) Francesca Granata
- Account Services Jeanine Vette
- Creative Vic D'Andrea
- Creative Marta Morientes
- Executive Producer Mayling Wong
- Producer Ayomide Alli
- Production Coordinator Johnny Woodman
- DP Ben Fordesman
- Editor Emma Backman
- Producer Caylee Banz
- VFX Producer Natali Borte
- Colorist Simon Bourne
- Color Producer Chris Anthony
- Sound Designer Parv Thind
- Sound Design George Nicol
- Audio Producer Phoebe Baltazar
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Credits
powered by- Agency DUDE/London
- Production Company Spindle
- Director Milo Blake
- Editing Cabin Editing Company/London
- Color Company 3/London
- Audio Post Wave Studios/London
- Client Director Hamish Day
- Executive Creative Director Tomas Gianelli O'Ryan
- Head of Production (HP) Francesca Granata
- Account Services Jeanine Vette
- Creative Vic D'Andrea
- Creative Marta Morientes
- Executive Producer Mayling Wong
- Producer Ayomide Alli
- Production Coordinator Johnny Woodman
- DP Ben Fordesman
- Editor Emma Backman
- Producer Caylee Banz
- VFX Producer Natali Borte
- Colorist Simon Bourne
- Color Producer Chris Anthony
- Sound Designer Parv Thind
- Sound Design George Nicol
- Audio Producer Phoebe Baltazar
Homelessness charity Shelter has unveiled this impactful initiative, created by DUDE London and supported by HSBC UK, revealing the dire conditions that many families experience in temporary housing.
Sensitively directed by Milo Blake through Spindle, the film cleverly juxtaposes a haunting rendition of pop and ska band Madness’ 1982 track, Our House, with heartbreaking scenes depicting a family of five living in a cold, cramped, and moult-infested flat.
Tomás Gianelli O’Ryan, Executive Creative Director DUDE London adds: “Very few times in life do we get to work on such an important brief, and this one is without a doubt the most urgent we’ve had at Dude London.
Everyone involved (from our clients at Shelter to Milo and Spindle) has been personally committed to the cause and moved mountains to make it happen. I believe this level of dedication shows in the attention to detail and craft of the campaign. Changing the meaning of homelessness is no small task, but we hope we’ve done it justice.”
