Sweethearts taps into the horrors of modern dating
In a fun and scary spot, the Valentines candy brand leans into spooky season and the dating dilemma of ‘ghosting’ with a limited edition of blank sweets.
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Credits
View on- Agency Tombras Group/New York
- Chief Creative Officer Avinash Baliga
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Credits
powered by- Agency Tombras Group/New York
- Chief Creative Officer Avinash Baliga
Thanks to the horrors of dating in the modern age, romantic candy brand Sweethearts no longer have to be saved for Valentines Day – they can be sent at Halloween, too!
In collaboration with Tombras Group, the confectionery brand has launched this comedic campaign with a spooky hero spot, featuring a genuinely creepy but harmless ghost who drops in on people who’ve been ‘ghosted’.
She warns viewers that the only ghosts you should fear are those who don't text you back after three dates, and suggests sending them a packet of Sweetheart’s message-less candies, turning an awkward dating fate into a playful Halloween twist.
