Santander’s Bank of Antandec comes to a Grand Finale
In a fun TVC directed by Guy Manwaring, the fictional banking executives admit defeat in spectacular fashion.
)
In this new TV campaign from Santander, the CEOs of the fictional Bank of Antandec finally throw in the towel and perform their own rendition of New York, New York as they bow out from the competitive banking sector.
Grand Finale, created by House 337, with Merman Branded, in partnership with Mitre Studios, Carat and IPG, for Santander's Edge credit card, represents the grand finale of The Bank of Antandec series, which has entertained audiences since 2019. The final straw for the rival bank? Santander Edge credit card's cashback offering on everything from the supermarket shop to fuel and travel spend. A proposition the Bank of Antandec just couldn’t compete with.
True to their entertainment pedigree, the Bank of Antandec CEOs go out in style with a choreographed musical number that sees things not necessarily going to plan in their elaborate farewell performance. The campaign was brought to life by acclaimed director Guy Manwaring from Merman Branded.
Award-winning Manwaring brings a wealth of experience to the project, having worked across blue-chip brands including Amazon, Just Eat, Specsavers, Warburtons, McDonald's, Marks & Spencer and Halifax, picking up numerous awards at Cannes, Kinsale and the British Arrows. His keen eye for performance and comedy made him the perfect choice for this entertaining finale.
The TV-led campaign targets people who are in the market for a credit card and would benefit from earning cashback on spend they'll make anyway. The creative aims to shift perceptions and drive incremental Santander Edge credit card openings by showcasing the card's comprehensive cashback benefits.
Credits
View on- Agency House 337/London
- Production Company Merman
- Director Guy Manwaring
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency House 337/London
- Production Company Merman
- Director Guy Manwaring
- Executive Producer Simon Monhemius
- Editing Mitre Studios
- Editing Work Editorial/London
- Editor Charlie Moreton
- Post Production Creative Outpost
- Sound Designer Dave Robinson
- Post Producer Andrew (Andy) Salem
- SFX MachineShop
- Chief Creative Officer Josh Green
- Executive Creative Director Leon Jaume
- Editorial Director Bill Dunn
- Head of Film Laura Melville
- Senior Creative Dave Newbold
- Senior Creative Paul Hancock
- Producer Emily Tredinnick
- DP Simon Richards
- Post Producer Lola Cookman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency House 337/London
- Production Company Merman
- Director Guy Manwaring
- Executive Producer Simon Monhemius
- Editing Mitre Studios
- Editing Work Editorial/London
- Editor Charlie Moreton
- Post Production Creative Outpost
- Sound Designer Dave Robinson
- Post Producer Andrew (Andy) Salem
- SFX MachineShop
- Chief Creative Officer Josh Green
- Executive Creative Director Leon Jaume
- Editorial Director Bill Dunn
- Head of Film Laura Melville
- Senior Creative Dave Newbold
- Senior Creative Paul Hancock
- Producer Emily Tredinnick
- DP Simon Richards
- Post Producer Lola Cookman
Dan Sherwood, Marketing Director, Santander, commented: “The Bank of Antandec has been an incredibly successful campaign vehicle for us over the years, helping us connect with audiences in an entertaining and memorable way. This grand finale perfectly captures the energy and fun behind the campaign. Having recently seen some of their staff reveal their preference for Santander's products and services, our fictional rivals have finally conceded defeat! Although it’s the end of the Bank of Antandec campaign, we’re delighted to continue our partnership with Ant & Dec going forward.”
Manwaring, Director, Merman said: “It’s always sad to draw the curtain on any campaign - especially one as enjoyable to work on as this. But at least we got to go out with a bang.”
Since opening its doors in 2019, The Bank of Antandec has launched 15 campaigns picking up recognition from the Effies, DMA awards, The Drum awards and Campaign Media Week awards along the way.
The campaign launches across UK television from 13th September 2025, with the 60-second execution serving as the hero creative. The Grand Finale is also the last campaign in the 20-year partnership between House 337 and Santander.
Although this is the end of the Bank of Antandec marketing campaign, it is not the end of Santander’s relationship with Ant & Dec, who will continue their partnership with the bank.
