Samaritans speaks from the heart

Samaritans and Don't Panic have teamed up to launch this simple yet affecting spot, The Right Words, as part of its new integrated legacy campaign, Let Your Will Do The Talking.  

Directed by Greg Hackett through Park Pictures, the film centres on a brief but meaningful conversation shared between two friends over the washing, as one explains that he is leaving a gift to Samaritans in his will in recognition of the charity’s past support for his friend. 

With an authentic script and natural performances, the scene shows how the things that matter most can be the hardest to say – and why those difficult conversations are the most important to have.  

Zara Bennett, Senior Creative at Don’t Panic London, said: “Building on the important work from last year has been a real privilege. Legacy campaigns shouldn't underestimate their audience - the lives of this generation have been rich in experiences, love and friendship. We wanted to acknowledge that in a way that feels genuine, giving the history between two old friends the space to speak for itself."