Rinse: A load off your mind
The laundry service Rinse launches a witty new campaign suggesting the elevating pursuits one can engage in when not bogged down by washing to do.
)
Credits
View on- Agency Bandits & Friends/New York
- Production Company Golden LA
- Director Allie Avital
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Bandits & Friends/New York
- Production Company Golden LA
- Director Allie Avital
- Managing Director Matthew Marquis
- Production Designer Pili Weeber
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Bandits & Friends/New York
- Production Company Golden LA
- Director Allie Avital
- Managing Director Matthew Marquis
- Production Designer Pili Weeber
Directed by Allie Avital, through Golden LA, and created for Rinse by Bandits & Friends/New York, the ad explores what creativity and greatness can emerge from the ability to enjoy unhurried moments.
Titled Time, Reclaimed, the elegantly simple spot doesn't take itself seriously however in its depiction of a woman, so freed from the burden of household chores she can sit in a gallery and contemplate a frankly ridiculous ice sculpture.
“It’s a rare luxury to tackle something so conceptual in a commercial,” says the director Avital. “That level of creative trust made the process incredibly fun.”
