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Over the years, three square meals a day has dissolved into girl dinners, grazing and eating on the run, with people prioritising whatever gets them fed.
As Americans continue to search for convenient, protein-packed snacks, Buddig is here to remind us that the original grab-and-go protein snack has been there all along.
The heritage meat and snack brand launched its newest Eat Your Buddig campaign, bringing back its iconic Grandma Buddig to reach a new generation of on-the-go eaters and make sure no slice goes to waste.
First introduced last year, The Buddig Grandma is equal parts no-nonsense caretaker and funny feed-crasher. In this playful new campaign she’s trading in her signature red cardigan for a red biker jacket, showing up to personally feed a hardened biker on the highway and a traffic officer working the beat. Wherever hunger strikes, she's there to remind you to “Eat Your Buddig.” Even if it means she has to feed you herself.
Credits
View on- Agency Havas/Chicago
- Production Company Annex
- Director GRANDMAS
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Credits
View on- Agency Havas/Chicago
- Production Company Annex
- Director GRANDMAS
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Havas/Chicago
- Production Company Annex
- Director GRANDMAS
Created in partnership with Havas Chicago, the campaign creative, content creation and production was led by Annex Chicago and the spot was directed by the award-winning duo aptly named, The Grandmas.
Brett Terblanche, SVP, Group Creative Director at Havas Chicago said: “Even though the brand has been around for over 80 years, this is an underdog story. Buddig has been solving the protein snacking problem for decades. We just needed to remind people of that, and wanted to do it in a way that made them smile.”
Matt Barlow, Vice President of Brand and Commerce Marketing at Buddig adds: “We have been around for generations and now we’re on a mission to introduce our brand to a new generation of younger consumers leading busier lifestyles. This campaign leans into the fact that Buddig is more than just a sandwich staple, but the original grab-and-go protein snack. And there’s no one better than the Buddig Grandma to bring that message and mission to life.”
