CODA help deliver a milestone for McLaren and Iron Mountain
CODA and The Team worked tirelessly with McLaren and Iron Mountain to tell the perfect story and shine a light on the vital components behind McLaren’s overwhelming success.
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Director CODA and Outsider recently teamed up with agency The Team on some exciting new work for McLaren and their partner Iron Mountain, who specialise in date collection, preservation and activation.
Together, they have crafted a series of content that was shown across the F1 Miami Grand Prix weekend to celebrate the eve of the 1000th race McLaren will have taken part in by the end of the 2026 World Championships. McLaren are only the second team behind Ferrari to achieve this milestone.
With the 1000th McLaren Grand Prix looming, Iron Mountain dug deep and looked closely at how this monumental story could be told and why they were the perfect partners to tell it with the renowned F1 team. They digitised never before seen footage that has been hidden deep in the archives since McLaren’s beginnings and have helped craft a visual journey through time reflecting upon one of the most important and accomplished legacies in all of motor sports. Furthermore, McLaren and Iron Mountain’s relationship can also look to the future as unearthed archive footage and information can be used to shape strategy down the line and ensure McLaren remains an icon of Formula One.
CODA and The Team worked tirelessly with McLaren and Iron Mountain to tell the perfect story and shine a light on the vital components behind McLaren’s overwhelming success. With the help of World Champion Lando Norris, the content emphasises the importance behind the McLaren Test Centre, the drivers themselves, the fans and of course the car itself. With heritage and legacy such a driving force behind what the impressive team at McLaren have achieved over the years, from the drivers to the engineers and the owners, Iron Mountain have proved to be the perfect partners to peel back the layers and paint the full picture of what got McLaren to that 1000th Grand Prix.
Credits
View on- Agency The Team/London
- Production Company Outsider
- Director CODA
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Credits
View on- Agency The Team/London
- Production Company Outsider
- Director CODA
- VFX LMNTL
- Color Absolute Post
- Associate Creative Director Matt Richards
- Associate Creative Director Liam Aldridge
- Agency Producer Nicole Conner
- Producer Ayo Davis
- Executive Producer Otis Denison
- Production Designer/Art Director Fin Sullivan
- DP CODA
- Editor CODA
- Sound Design Louis Loze
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Team/London
- Production Company Outsider
- Director CODA
- VFX LMNTL
- Color Absolute Post
- Associate Creative Director Matt Richards
- Associate Creative Director Liam Aldridge
- Agency Producer Nicole Conner
- Producer Ayo Davis
- Executive Producer Otis Denison
- Production Designer/Art Director Fin Sullivan
- DP CODA
- Editor CODA
- Sound Design Louis Loze
Bringing on CODA, who have a wealth of experience working with luxury brands, enabled everyone to move towards a very agile and hands on production to emphasise McLaren and Iron Mountain as being at the very top of their respective fields. Together, they have all created a film that celebrates the digitalisation of analog data and the power of using history as knowledge.
With a difficult timeline and a number of deliverables to execute, CODA managed to get everything finished to the high standard McLaren and Iron Mountain demanded, limited to an eight hour shoot day that included set build and a hefty pre-light including three different set ups; standard lighting, projector lighting and a host of lasers. But in keeping with CODA’s nimble way of delivering premium work in spite of difficulties, the campaign has been a great success.
Speaking about the opportunity to work on such an important campaign, CODA said: “Not only was it a privilege to get to shoot with a F1 World Champ, but to shoot a film celebrating such a historic milestone for Mclaren and IronMountain and to be trusted with that was special. You know you’re in for a fun day when the AD pulls an emergency production meeting a couple of days before the shoot to tell us the shotlist was impossible. Iron Mountain and The Team really let us go all out on this and leave nothing on the cutting room floor.”
The Team have been working on bringing this idea to life for a long time now and to see it play out marks another exciting collaboration between the talent agency and McLaren. Ben Himpe - Senior Director at the Team, and Nicole Conner, Associate Director at The Team, had this to say: “Working with the CODA and Outsider team allowed us to really push the creative boundaries of our campaign. With a focussed B2B campaign alongside clear messaging the creative thinking of the team set a new bar in how brands can achieve storytelling with their B2B comms."
