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Ramp – Multiply What’s Possible

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Created for Ramp by its in-house team, the brand’s 2026 Super Bowl offering celebrates the use of its finance streamlining tech that helps to reduce pesky paperwork.

Titled Multiply What's Possible, the ad was directed by Randall Einhorn through Radical Media and shows Brian (who played Kevin Malone in NBC sitcom The Office) overwhelmed by work until he switches to Ramp. Suddenly, an army of Brians fetches up to relieve him of the onerous admin. With the grind gone, he celebrates by monkeying about with his clones.

Ramp is broadening the campaign beyond the Big Game with Brain's Tailgate, an experiential pre-game happening in San Francisco featuring a Brian lookalike contest and a live-streamed drive to Levi’s Stadium with influencers like Max Klymenko and MD Foodie Boyz.

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