Putting the verse in university
KU Leuven’s campaign leverages the power of spoken word in its drive to encourage inclusivity and mutual respect.
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Credits
View on- Agency darwin BBDO/Diegem
- Production Company Red Dust
- Director Wilson Verstreken
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Credits
View on- Agency darwin BBDO/Diegem
- Production Company Red Dust
- Director Wilson Verstreken
- Sound Design Studio Helsinki
- Producer Sander Claessens
- Producer Thomas Landeloos
- DP Edouard Le Grelle
- Colourist Kene Illegems
- Sound Producer Tom Brillouet
- Art Director Mathijs Bettens
- Art Director Margot Van Hove
- Copywriter Gaston Kooijmans
- Creative Director Klaartje Galle
- Designer Frank Schauwaerts
- Producer Anna Vanheukelom
- VO Harry Baker
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Credits
powered by- Agency darwin BBDO/Diegem
- Production Company Red Dust
- Director Wilson Verstreken
- Sound Design Studio Helsinki
- Producer Sander Claessens
- Producer Thomas Landeloos
- DP Edouard Le Grelle
- Colourist Kene Illegems
- Sound Producer Tom Brillouet
- Art Director Mathijs Bettens
- Art Director Margot Van Hove
- Copywriter Gaston Kooijmans
- Creative Director Klaartje Galle
- Designer Frank Schauwaerts
- Producer Anna Vanheukelom
- VO Harry Baker
As the world’s oldest Catholic university, noted Belgian educational institution and research centre KU Leuven, might be imagined as being on the stuffy side.
However, as this ad – created by Darwin BBDO and sensitively directed by Wilson Verstreken through Red Dust – reveals, it’s a progressive temple of learning that is determined to lose its image of exclusivity and foster respect to all-comers.
With spoken word gaining increasing popularity within youth culture over the last five years, the film features a voiceover from British poet and World Slam Poetry Champion Harry Baker.
A roll call of diverse students is accompanied by killer lines such as “ If you grew up with kick-ups in Matongé Square or pulling your zip up against the cold sea air…" and "Whatever pronouns you choose, you’re still pronounced as you.”
Nice.
