Put a Bo On It with Bojangles
Bojangles is serving up savory holiday cheer this holiday season in its latest campaign with EP+Co, the brand’s Lead Creative Agency since 2019.
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Bojangles is serving up savory holiday cheer this holiday season in its latest campaign with EP+Co, the brand’s Lead Creative Agency since 2019.
After a challenging few years, consumers are looking to celebrate the holidays with food, community and abundant value at top of mind, which is why the campaign, called Put a Bo On It, features the Big Bo Box as the perfect meal to help consumers spend more time with family and less time in the kitchen during the holidays.
This holiday season, Bojangles is here to help with the tough decisions, what’s on the menu, who’s making what and where it’s all going down, how much it’s all going to cost, recognising that there are lots of decisions about food and eating, and lots of people to make those decisions around. The holidays are all about celebrating and sharing special moments with the people we care about most and with this in mind, EP+Co worked with Bojangles to create a campaign that will inspire people to download the app as a way to spread holiday cheer. But in true southern style, the brand is having fun and giving people a reason to smile when they need it (and want it).
Credits
View on- Agency EP + Co/Greenville
- Chief Creative Officer John Cornette
- HP Danny Miller
- Executive Producer Jarrell Williams
- Creative Director Ellen Page
- Senior Copywriter Ryan Brown
- Associate Producer Adrienne Herr
- Senior Art Director Matt Jackson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency EP + Co/Greenville
- Chief Creative Officer John Cornette
- HP Danny Miller
- Executive Producer Jarrell Williams
- Creative Director Ellen Page
- Senior Copywriter Ryan Brown
- Associate Producer Adrienne Herr
- Senior Art Director Matt Jackson
With boldly-seasoned chicken, delicious fixin’s, made-from-scratch biscuits and Legendary Iced Tea, Bo’s Abundant Family Meals provide high-quality, craveable food for the whole family on the go. Bojangles’ real deal Southern recipes are perfect for any holiday gathering, and being able to order ahead with the app is the icing on the cake, or the butter on the biscuit!
“Put a Bo On It is all about sparking holiday joy through a classic holiday melody. We combined that melody with the context of the doorbell to communicate the key marketing message about how easy it is to deliver a Bo Box right to your door via the Bojangles app. I’m so proud of the team for finding a way to serve up effective holiday cheer.” said John Cornette, Chief Creative Officer, EP+Co.
