Telenovela warns of dangers to marine life

Miguel and Elena are the perfect couple, the classic story, love at first sight. 

But Miguel is a fisherman, and with the oceans warming, he has to travel farther and farther to find fish. He goes so far, in fact, that he disappears. Heartbroken, Elena seeks comfort in the arms of Ernesto, Miguel’s best friend. But just as the couple seems to have found happiness again, Miguel returns from his long voyage.

It could easily be the plot of a Mexican telenovela. But it’s happening in the real world with black-browed albatrosses, one of the most faithful species in the animal world. Animals known for relationships that can last over 50 years are getting “divorced” for the first time in history. And why? The climate crisis, which is warming the planet’s oceans and forcing albatrosses to fly longer and longer distances to find food. That means that couples may not be reunited in time for mating season, which triggers a search for new partners.

This is the plot of Muy Caliente, the first “Mexican telenovela” produced by WWF-Brasil in partnership with AlmapBBDO, which uses offbeat humour to alert people about how climate change is damaging the planet and the life to which it is home. The first of the series’ three episodes is already available on WWF-Brasil’s social media. In addition to raising awareness, the initiative is meant to designed to spur donations to help the organization conserve marine life.