PUMA and A$AP Rocky’s adrenaline rush
The rapper and sportswear brand unveil their latest collaboration with a breakneck campaign driven by Dreambear director SHAPXO.
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Credits
powered by
- Agency AWGE/Los Angeles
- Production Company Dreambear
- Director Shapxo
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Credits
powered by
- Agency AWGE/Los Angeles
- Production Company Dreambear
- Director Shapxo
- Executive Producer Evan Brown
- Executive Producer David Gelb / (Producer)
- Editing Church Edit
- Executive Post Producer LauRenn Reed
- Assistant Editor Jacob Bottorff
- Editor/Partner Mah Ferraz
- VFX Abyss Digital Studio
- Composer/Sound Designer Moritz Staub
- Director A$AP Rocky
- Producer Tali Weizman
- Producer Cara Braglia
- DP Nikita Kuzmenko
- VFX Producer Yan Marchenko
- Colorist Nicke Cantarelli
Credits
powered by
- Agency AWGE/Los Angeles
- Production Company Dreambear
- Director Shapxo
- Executive Producer Evan Brown
- Executive Producer David Gelb / (Producer)
- Editing Church Edit
- Executive Post Producer LauRenn Reed
- Assistant Editor Jacob Bottorff
- Editor/Partner Mah Ferraz
- VFX Abyss Digital Studio
- Composer/Sound Designer Moritz Staub
- Director A$AP Rocky
- Producer Tali Weizman
- Producer Cara Braglia
- DP Nikita Kuzmenko
- VFX Producer Yan Marchenko
- Colorist Nicke Cantarelli
Rapper A$AP Rocky launches his streetwear collection with fashion brand PUMA in this dynamic, motorsports-inspired spot created by AWGE and directed by Dreambear’s SHAPXO.
The stylish film seamlessly blends dizzying shots, creative transitions and VFX to showcase the cutting-edge streetwear with dangerous, fast-paced sports from motocross to racing cars.
“This collaboration with A$AP Rocky for his Puma campaign was one of the most unexpected and exciting experiences of my career,” shares SHAPXO. “It all started with a late-night message from AWGE, and from there everything unfolded quickly. Rocky’s vision was deeply collaborative—he was open, and thoughtful, and gave hands-on feedback as Co-Director. The energy on-set was electric, and his trust in the team made it an unforgettable journey of passion and unity.”
