Harley Davidson wants to service your tailpipe
The legendary motorcycle brand has launched an ingenious campaign to encourage uneasy riders – middle-aged bikers ignoring their health – to get their prostate glands looked at.
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Credits
powered by
- Agency FP7 McCann/Dubai
- Production Company Craft Dubai (In-House at McCann/Dubai)
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Credits
powered by
- Agency FP7 McCann/Dubai
- Production Company Craft Dubai (In-House at McCann/Dubai)
- Chief Creative Officer Federico Fanti
- Executive Creative Director Nayaab Rais
- Senior Creative Director Paulo Engler
- Creative Director Jonathan Cruz
- Associate Creative Director/Copywriter Liam Galt
- Senior Copywriter Wesley Jon
- Senior Copywriter Diego Fernandez
- Senior Art Director Francesco Negri
- Art Director Arthur Melo
- Global Chief Creative Officer Javier Campopiano
- Global Executive Creative Director Adrian Botan
- Executive Producer Amin Soltani
- Senior Motion Designer Kaue Akimoto
- DP Marcos Cardoso
- Editor Murilo DePaula
Credits
powered by
- Agency FP7 McCann/Dubai
- Production Company Craft Dubai (In-House at McCann/Dubai)
- Chief Creative Officer Federico Fanti
- Executive Creative Director Nayaab Rais
- Senior Creative Director Paulo Engler
- Creative Director Jonathan Cruz
- Associate Creative Director/Copywriter Liam Galt
- Senior Copywriter Wesley Jon
- Senior Copywriter Diego Fernandez
- Senior Art Director Francesco Negri
- Art Director Arthur Melo
- Global Chief Creative Officer Javier Campopiano
- Global Executive Creative Director Adrian Botan
- Executive Producer Amin Soltani
- Senior Motion Designer Kaue Akimoto
- DP Marcos Cardoso
- Editor Murilo DePaula
Created by FP7/McCann Dubai for Harley Davidson, the Mid-life Check drive takes the midlife crisis for a spin, playing off the insight that some chaps decide to buy big bikes on reaching a certain age, when they should be getting prostate cancer checks.
Launching with a gorgeous film produced by Craft Dubai and shot in manly monochrome by DP Marcos Cardoso, the campaign reveals how they can now do both.
On buying a Harley, the purchase contract automatically comes with a free prostate exam program in partnership with a local healthcare provider.
The mandatory 500-mile service check up, required for the motorcycle warranty now also serves as a reminder for male customers to take a timely check under their (man)hoods and screen their own exhaust pipes.
Funny but wise – as prostate cancer affects one in eight men globally.
