Work
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Proximus’s predatory parkouring men in white
The digital service provider releases a visually striking spot featuring cyber threats personified as sinister dudes in pursuit of a hapless internet surfer.
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Credits
powered by
- Agency AKQA
- Production Company Czar be
- Director Koen Mortier
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Credits
powered by
- Agency AKQA
- Production Company Czar be
- Director Koen Mortier
Credits powered by
Credits
powered by
- Agency AKQA
- Production Company Czar be
- Director Koen Mortier
Created by AKQA and directed by Koen Mortier through Czar, this arresting spot, The Chase, promotes Proximus's safety features which intercept around 15 million fraudulent messages per month.
Enhanced by a jaunty jazz score, the film follows the adventures of a man attempting to have a quiet surf while being beset by faceless body-suited baddies symbolising online scammers. When they follow him out of an internet café onto the street, a dramatic parkour-packed chase ensues.
