Perdue is winging it with Wayne Brady during this year’s big game

Perdue is taking this year’s Big Game viewing experience in an unexpected (and unpredictable) direction by combining the irresistible flavour of Perdue Air Fryer Ready Crispy Wings with five-time Emmy Award-winner and two-time Grammy nominee, Wayne Brady. 

From agency Colle McVoy the work is Inspired by key game moments, commercials, commentary and requests from viewers and, of course, the mouthwatering goodness of Perdue Air Fryer Ready Crispy Wings, Brady will “wing it” to create songs, jokes, sketches and…who knows what else! 

“Winging It” performances will happen live on Brady’s Instagram account throughout the game, offering viewers a side of entertainment as satisfying as their favourite wings.

The partnership with Brady is an invitation for fans to reconsider their Big Game rituals. Last year, the National Chicken Council projected Americans would eat 1.45 billion wings on gameday. This year, thanks to Perdue, fans can avoid packed sports bars and unreliable meal delivery services in favor of delicious restaurant-quality chicken wings made with their own air fryer. 

“Wayne Brady embodies the spirit of fun and improvisation. That’s why this is the perfect way for Perdue to show fans they can significantly level up their Big Game experience,” said David Zucker, Chief Marketing Officer at Perdue. “Our Wings are specifically formulated for air fryers so fans can get the restaurant-quality crispiness they crave wherever they decide to watch the game.”

Like all Perdue products, Air Fryer Ready Crispy Wings are made from chicken raised without antibiotics, hormones or steroids, fed an all-vegetarian diet and raised cage free. Packed with rich flavour, they are so crispy it’s hard to believe they were made at home.