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BBC Creative announces Natalie Lau as new Head of Planning
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Lau joins from Uncommon Creative Studio, where she was also Head of Planning. Before that, she spent time at McCann London, where she led that transformation of eBay UK and the global growth of Just Eat.
The BBC's in-house creative agency BBC Creative, has announced that Natalie Lau will be joining the team as the new Head of Planning.
Lau joins from Uncommon Creative Studio, where she was also Head of Planning. During her time there, she led work for BT, Hiscox, Ocado and Depop. Before that, she spent time at McCann London, where she led that transformation of eBay UK and the global growth of Just Eat.
Lau is a strategic leader known for bringing clarity, ambition and humanity to complex creative challenges. She brings a proven track record of brand transformations and culturally impactful work. Her work has been recognised by major award shows such as D&AD, Cannes and Clios. At BBC Creative, Lau will help steer the strategic direction of some of the BBC’s most ambitious campaigns.
She will work closely with incoming Executive Creative Director Richard Biggs, with whom she previously led the Hiscox account at Uncommon – marking the arrival of a proven creative and strategic partnership as BBC Creative enters its next decade.
Justin Bairamian, Director of BBC Creative, said: “We couldn’t be more thrilled that Nat’s joining us. Not only is she a brilliant strategist in her own right, we get all the benefit of her proven partnership with Rich. We’ve been so impressed by the great work they've done at Uncommon, and we’re excited to see what they’ll do together here at BBC Creative.”
Lau added: “Most brands dream of having the level of cultural impact the BBC has. It’s a platform that hasn’t just captured the nation’s most historic moments, but helped create them. It mirrors our society and values, and it shapes them too. To help write the next chapter of that story with BBC Creative is an incredible honour.”
