Natalie Portman stars in new Tiffany & Co. campaign
Tiffany & Co. unveils a new campaign film featuring global house ambassador Natalie Portman.
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Tiffany & Co. announces the debut of its new campaign film featuring Academy Award-winning actress, producer and director Natalie Portman, its latest global House ambassador.
Marking a new chapter for the House, Portman stars in a cinematic global campaign centred on the many facets of love, ushering in a new era of storytelling that reflects Tiffany’s enduring legacy of celebrating the world’s greatest love stories since 1837.
Anchored in some of the House’s most iconic collections, the campaign explores five distinct facets of love, each embodied through a celebrated Tiffany & Co. design and expressing different dimensions of Portman’s personality. At its heart is a powerful film spotlighting the HardWear by Tiffany collection, an expression of resilience and inner strength. “Inner strength isn’t found. You build it, piece by piece,” Portman says in the film.
Directed by Oscar-nominated directors Mona Fastvold and Brady Corbet of Magna Studios and shot by acclaimed cinematographer Hoyte van Hoytema, the film offers an intimate portrait of Portman. For the first time in her career, she plays herself in a luxury campaign, embodying the many roles she holds, producer, film director and mother, through the lens of Tiffany & Co.’s iconic collections.
Credits
View on- Agency Production Company In-House
- Production Company magna studios/Los Angeles
- Director Mona Fastvold
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Credits
View on- Agency Production Company In-House
- Production Company magna studios/Los Angeles
- Director Mona Fastvold
- Music Little Beast/Los Angeles
- Director Brady Corbet
- DP Hoyte van Hoytema
- Executive Creative Director/Founder Johanna Cranitch
- Composer David Radley
- Talent Natalie Portman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Production Company In-House
- Production Company magna studios/Los Angeles
- Director Mona Fastvold
- Music Little Beast/Los Angeles
- Director Brady Corbet
- DP Hoyte van Hoytema
- Executive Creative Director/Founder Johanna Cranitch
- Composer David Radley
- Talent Natalie Portman
In the film, Portman delivers a deeply personal performance, writing a letter to her daughter. Through an intimate voiceover, she reflects on the lessons she has learned about resilience, vulnerability and self-worth, revealing the emotional core of HardWear and the symbolism of strength that anchors the iconic Tiffany & Co. collection. The narrative honours the act of passing down wisdom and, in parallel, the Tiffany jewellery that is passed from one generation to the next. The result is a layered, emotionally resonant work that reflects Tiffany & Co.’s focus on craft, creativity and meaningful expression. An original composition of Moon River plays in the background as a subtle tribute to Breakfast at Tiffany’s, connecting the House’s storied past with its contemporary approach to storytelling.
“Strength appears in different ways throughout our lives, through courage, curiosity, compassion and joy. It’s found in the thrill of growth and in the discovery of new dimensions within ourselves. Mona and Brady have crafted a beautiful and meaningful film that reflects the experience I’ve had over the years and the journey that continues to shape who I am becoming,” said Portman.
Speaking about the project, Fastvold and Corbet said, "Collaborating with Tiffany & Co. was an honour and a pleasure. We were drawn to the opportunity to create something aligned with their historic identity. The film was shot on 70mm, a format that allowed us to reflect the brand’s craftsmanship with extraordinary fidelity. We’re grateful for the trust and care that made the collaboration possible.”
