Pelufo & Alba: A Few Of Our Favourite Things

Celebrating ten years as a creative team, Antonio Pelufo and Alba López Peláez (aka Pelufo & Alba) have been at the forefront of many of Ogilvy Madrid's most respected campaigns.

After meeting at advertising school, Pelufo, an islander from Mallorca, and Peláez, born and raised in the most landlocked city of Spain, started their careers at Leo Burnett Madrid before moving to their happy home at Ogilvy.

Here, they take us through the items that keep their inspiration flourishing, from libraries of notebooks to golfing memories that bring them luck.

Pelufo

The Watch

I bought it ten years ago when I started my professional career. 

I chose it not only because it’s beautiful but also because it was designed by Rams, serving as a reminder that everything we create should have purpose and meaning. 

For me, crafting is the final stage of that thought process.

The Notebook

Like most creatives, I use notebooks. 

And here is the promo: I usually buy mine from Nuuna, a German brand that makes beautifully designed and high-quality notebooks. 

I need a notebook that can resist almost everything, like a cup of coffee or huge marks that ink too much. 

So I recommend it to everyone, not only for art directors, also for copywriters, planners, strategist, etc.

This one is a collab with Sagmeister and Walsh from their book, Beauty.

The Pen

This is a gift from my wife from a few years ago. 

Everyone loves it. 

People who pass by my desk often mention it.

I’m very proud of it. 

The problem is the pressure not to lose it. 

It writes well, but I don’t.

I should write more.

Alba

The Notebooks

I’m a copywriter, so I always have a Word document open to write scripts or headlines. 

But when it comes to ideas, I need to write them down on paper. 

Otherwise, it’s as if they don’t exist.

It’s almost a fixation. 

I know times are changing, but I don’t think I’ll ever stop carrying my notebook when I need to think through a campaign. 

In fact, I still keep all the notebooks I’ve used over the years. 

They’re almost like photo albums: memories of the past that you rarely look at, but are unimaginable to throw away.

The Mug

Coffee is always a must. 

But this Waystar Royco mug also reminds me of how great writing is everything. 

I can only dream of one day writing a script as brilliantly crafted as one of those 15-word zingers from the wannabe heirs of the Succession media empire.

Utterly terrible characters, but flawlessly executed.