Original Koffee’s rhythm and roots

Directed by Yoni Lappin through Partizan, this vibrant music video for Original Koffee’s track, Rapid Fyah, featuring Skillibeng, unfolds as a colourful portrait of people and place in Jamaica. 

Shot on location, the four-minute film contrasts the country's gritty urban landscapes with lush green backdrops and rural communities, with a focus on the diverse, soulful characters who inhabit them.  

In beautifully composed, cinematic vignettes elevated by a dreamy colour grade, mothers and children, horse racers, bikers, cheerleaders, dancers and fishermen come together in an energetic celebration of movement, creativity and culture.