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What’s the most creative advertising idea you’ve seen recently?

At our core, we are influenced by emblematic advertising campaigns such as Nike's Find Your Greatness and Frank Budgen's PlayStation advertisements. These films seamlessly integrate compelling narratives and the essence of surrealism, creating an indelible impact on their audiences. A recent campaign that has caught our attention is the Brothers commercial for Toyota, directed by Seb Edwards.

Toyota – Brothers

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What website(s) do you use most regularly?

Being constantly on the move, Google Maps has become an essential tool.

What's the most recent piece of tech you've bought?

We are delighted with the new portable projector we purchased. Something to carry anywhere we go. 

What's the best film you've seen over the last year?

We were seriously captured by Darren Aronofsky's The Whale, and Justin Chon's Blue Bayou. The latter, in particular, captivated us with its authentic portrayal of the character and this theme of the human struggle for belonging. 

What film do you think everyone should have seen?

Stanley Kubrick's 2001: A Space Odyssey is a seminal work that revolutionised visual effects and delved into the complexities of humanity's relationship with technology and the cosmos. This masterpiece continues to inspire filmmakers to push the boundaries of cinematic storytelling.

What's your preferred social media platform?

Instagram holds a special place in our hearts for its capacity to showcase visual storytelling and connect us with a community of talented artists, photographers and filmmakers. It's a digital canvas that allows us to share and discover the beauty of visual narratives.

What's your favourite TV show?

We cherish the immersive experiences offered by TV series. Among them, Steve McQueen's Small Axe stands out as a masterclass in storytelling. Additionally, we were recently caught by Too Old to Die Young, which boasts a unique approach to building scene tension, a technique we admire.

What's your favourite podcast?

Our podcast tastes change over time, spanning subjects like philosophy, quantum physics and MMA fights. We're currently obsessing over episodes featuring Paul Stamets and ultramarathoner David Goggins.

What show/exhibition has most inspired you recently?

The Subterranean exhibition struck us at Amos Rex in Helsinki. The underground architecture alone is a testament to human creativity and ingenuity.

If you could only listen to one music artist from now on, who would it be?

Radiohead would be our choice, as their innovative soundscapes and evocative lyrics have the power to ignite our imagination and fuel our creative drive. We also deeply appreciate Tom Zé, whose work resonates with us for similar reasons.

If there was one thing you could change about the advertising industry, what would it be?

We would advocate for a more significant emphasis on authenticity and impactful storytelling in advertising.

Who or what has most influenced your career?

Stanley Kubrick ignited our passion for filmmaking, Paul Thomas Anderson sustained our pursuit, and visionaries like Jonathan Glazer and Frank Budgen proved that merging the worlds of filmmaking and advertising is possible.

Tell us one thing about yourselves that most people won't know.

We actually met in a jungle.

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