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What’s the best music video you’ve seen recently and why?

I was doing some research for a project and came across Disclosure - She’s Gone, Dance On, it’s from about a year ago, but I hadn’t seen it before. The music video is directed by Vincent Catel. At first glance, it feels quite simple, but the way he plays with slow motion and time-lapse in the background is incredibly eye-catching. The dancers are magnetic, and the energy is contagious.

Disclosure – She’s Gone, Dance On

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What’s the first music video you remember being impressed by?

The first one that comes to mind is No Doubt - Don’t Speak, but I was 13 years old and immediately fell in love with Gwen Stefani, so that may have been part of it. 

Later on, in 1998, when Lauryn Hill released The Miseducation of Lauryn Hill, I was deeply struck by the video for Everything is Everything. I saw it on MTV and couldn’t believe the concept, a vinyl needle running over New York as if the city were the record. That really blew my mind.

Lauryn Hill – Everything Is Everything

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And what’s your all-time favourite music video?

Fatboy Slim - Weapon of Choice, directed by Spike Jonze. 

It’s always in my reference folder. Still brilliant, still surprising.

Fatboy Slim ft. Bootsy Collins – Weapon Of Choice

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What other directors/artists do you look to for inspiration?

Stanley Kubrick is my all-time favourite, his precision, tension, and visual storytelling are unmatched. The first film I ever loved was The Birds by Alfred Hitchcock, which left a lasting impression on me. I also admire the inventiveness of Spike Jonze and Michel Gondry, especially in the way they blend emotion with playfulness. And Wim Wenders, his poetic gaze and connection to movement led me to discover Pina Bausch, who continues to influence my work.

What are you listening to at the moment?

There’s an exciting new generation of Brazilian musicians doing amazing work. Lately I’ve been listening a lot to Tim Bernardes, Pedro Mizutani, and Gabriel da Rosa.

ABOVE: Cornelsen's artist wishlist - Donald Glover, Billie Eilish, Bad Bunny, and Rosalía.

What’s your favourite bit of tech, whether for professional or personal use? 

Professionally, I think Milanote is a great app to collect and organise ideas visually. Personally, I’d say my Kindle, it’s been helping me stay away from my phone and actually read more.

What artist(s) would you most like to work with and why? 

Donald Glover, Billie Eilish, Bad Bunny, and Rosalía, whether for music videos or narrative work. I admire how each of them expresses their artistry with such range and intention.

How do you feel the promo industry has changed since you started in it?

There’s a new generation of artists taking full creative control of their image and storytelling, and I think that's beautiful. What’s changed is how accessible the tools have become, you can shoot, edit, and release something powerful using just a phone. At the same time, expectations are higher: content has to be immediate, eye-catching, and deeply personal. The challenge now is how to stand out in a sea of content while still crafting something meaningful.

No Doubt – Don't Speak

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Where do you see the music video industry being in five years’ time?

It’s tough to predict. The music industry itself is in constant transformation. Now, with social media demanding constant output, I see many artists shifting budgets toward visualisers or content that can be broken into smaller pieces for multiple platforms. 

Music videos often get deprioritised, which is a shame, because they’re one of the few formats where you can be truly free and experimental. I hope we find ways to reclaim that space.

Tell us one thing about yourself that most people won’t know…

I studied engineering in university, and I used to be the lead singer of a pop band. Two very different worlds that somehow still live inside me.

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