Olga Basha’s not-so fancy pants
A young woman remains besotted with a new love interest despite his disgusting habits in this hilarious and slightly off-putting spot from the New York denim brand.
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Credits
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- Production Company Epoch Films
- Director Matias & Mathias
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Credits
View on- Production Company Epoch Films
- Director Matias & Mathias
- Editor Carla Luffe
- Colorist Julien Alary
- Creative Director Lucy Weisner
- Producer Jake Agger
- DP Doug Durant
- Audio Mixer Boris Krichevsky
- Sound Designer Jack Sobo
- Composer Zachary Seman
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Credits
powered by- Production Company Epoch Films
- Director Matias & Mathias
- Editor Carla Luffe
- Colorist Julien Alary
- Creative Director Lucy Weisner
- Producer Jake Agger
- DP Doug Durant
- Audio Mixer Boris Krichevsky
- Sound Designer Jack Sobo
- Composer Zachary Seman
Directing duo Matias & Mathias of Epoch Films bring their irreverent storytelling to this playfully grotesque campaign for New York–based denim brand Olga Basha.
Packed with dry wit and comedic timings, the film, titled New Jeans, follows two friends at lunch as one of them spots her latest love interest through the window. At first, he seems like a real catch, but soon starts to very publicly display some questionable habits.
Despite his nose-picking, crotch-scratching and tucking into trash off the street, the protagonist remains entirely infatuated thanks to the aphrodisiac effect of his Olga Basha jeans.
