Fredrik Bond's new spot for Citroën is a dream
A moustachioed man struggles to rise from his slumber in this fantastical spot from BETC Paris and Very Content x Stink.
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Credits
View on- Agency BETC/Paris
- Production Company Very/Content
- Director Fredrik Bond
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Credits
View on- Agency BETC/Paris
- Production Company Very/Content
- Director Fredrik Bond
- Production Co. Stink/France
- Executive Producer Jerome Denis
- Editor Patric Ryan
- Chief Creative Officer Stephane Xiberras
- Art Director Simon Carr
- Creative Producer Magalie Dauleu
- Creative Director Nicholas Bakshi
- Copywriter Tristan Lenczner
- Copywriter Olivier Mille
- Producer Alicia Richards
- Line Producer Clementine Tatin
- DP Justin Brown
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Credits
powered by- Agency BETC/Paris
- Production Company Very/Content
- Director Fredrik Bond
- Production Co. Stink/France
- Executive Producer Jerome Denis
- Editor Patric Ryan
- Chief Creative Officer Stephane Xiberras
- Art Director Simon Carr
- Creative Producer Magalie Dauleu
- Creative Director Nicholas Bakshi
- Copywriter Tristan Lenczner
- Copywriter Olivier Mille
- Producer Alicia Richards
- Line Producer Clementine Tatin
- DP Justin Brown
Taking the idea of 'what if your dreams didn’t stop when you woke up?' and (sleep)running with it, BETC Paris's new spot for Citroën is a trippy treat.
Directed by Fredrik Bond through Very Content x Stink, The Dreamer sees a magnificently moustached man take his neighbour's Aircross for a joyride in blissful semi-slumber.
Featuring some engaging imagery and a wonderful performance from the titular character, this sweet-natured and tongue-in-cheek take on the 'dream car' concept is playful and persuasive.
