Novartis gets obsessed with breasts
Starring comedian Wanda Sykes and actress Hailee Steinfeld, the medical company’s attention-grabbing Big Game spot urges viewers to prioritise breast health.
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Credits
powered by
- Agency Merkley & Partners/New York
- Production Company Moxie Pictures
- Director MJ Delaney
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Credits
powered by
- Agency Merkley & Partners/New York
- Production Company Moxie Pictures
- Director MJ Delaney
- President Dan Levinson
- Executive Producer Karol Zeno
- Head of Production Jodi Fisher
- Editing Work Editorial/USA
- Post Managing Director Erica Thompson
- Executive Post Producer Alejandra Alarcon
- Editor Ben Jordan
- Assistant Editor Audrey Weiner
- Post Production/Color/VFX Coffee & TV
- Post Managing Director/Executive Post Producer Jaz Rongokea
- Post Creative Director Ed Kevill-Davies
- Post Producer Sorrel Higgins
- Post Producer Gus Quirk
- Colorist Simona Cristea
- Audio Post Heard City
- Audio Mixer Philip Loeb
- Music Uncle Dad
- CEO Alex Gellert
- Executive Creative Director Abi Aron Spencer
- Executive Creative Director Aaron Eiseman
- Group Creative Director Craig Cimmino
- Executive Design Director Harris Shaw
- Creative Director Jamie Silverman
- Art Director Rhea Hanges
- Copywriter Max Godsil
- Executive Producer Alex Kobak
- Senior Producer Donovan Green
- Producer Lucy Tate
- Production Designer Kate Bunch
- DP Cristina Dunlap
- Senior Post Producer Samara Kelly
- Post Producer Janine Conway
- VFX Supervisor Melissa Graff
- Talent Wanda Sykes
- Talent Hailee Steinfeld
Credits
powered by
- Agency Merkley & Partners/New York
- Production Company Moxie Pictures
- Director MJ Delaney
- President Dan Levinson
- Executive Producer Karol Zeno
- Head of Production Jodi Fisher
- Editing Work Editorial/USA
- Post Managing Director Erica Thompson
- Executive Post Producer Alejandra Alarcon
- Editor Ben Jordan
- Assistant Editor Audrey Weiner
- Post Production/Color/VFX Coffee & TV
- Post Managing Director/Executive Post Producer Jaz Rongokea
- Post Creative Director Ed Kevill-Davies
- Post Producer Sorrel Higgins
- Post Producer Gus Quirk
- Colorist Simona Cristea
- Audio Post Heard City
- Audio Mixer Philip Loeb
- Music Uncle Dad
- CEO Alex Gellert
- Executive Creative Director Abi Aron Spencer
- Executive Creative Director Aaron Eiseman
- Group Creative Director Craig Cimmino
- Executive Design Director Harris Shaw
- Creative Director Jamie Silverman
- Art Director Rhea Hanges
- Copywriter Max Godsil
- Executive Producer Alex Kobak
- Senior Producer Donovan Green
- Producer Lucy Tate
- Production Designer Kate Bunch
- DP Cristina Dunlap
- Senior Post Producer Samara Kelly
- Post Producer Janine Conway
- VFX Supervisor Melissa Graff
- Talent Wanda Sykes
- Talent Hailee Steinfeld
Swiss multinational medical company and global leader in breast cancer care launched this playful campaign with a serious message at the Super Bowl on Sunday, created by Merkley & Partners and directed by MJ Delaney through Moxie Pictures.
Featuring American stand-up comedian, actress, and writer Wanda Sykes and actress and singer Hailee Steinfeld, the spot highlights how, despite the nation’s obsession with breasts in pop culture, only one in two women attend their annual screenings, which can catch cancer when it is most treatable.
Titled Your Attention, Please, the campaign shifts the focus from mere attention to actionable steps, empowering people to take control of their breast health and spark honest—and potentially lifesaving—dialogue around breast cancer.
