Nike’s PSG campaign is sew good
Nike Football and Paris Saint-Germain launch the French club’s home kit for the 2026-27 season with a scintillating spot.
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Credits
View on- Agency Free Practice
- Production Company Division/Paris
- Director Marius Gonzalez
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Credits
View on- Agency Free Practice
- Production Company Division/Paris
- Director Marius Gonzalez
- Post Production Paume
- Executive Producer Jules De Chateleux
- Executive Producer Evan Djenki
- DP Mathieu Plainfosse
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Free Practice
- Production Company Division/Paris
- Director Marius Gonzalez
- Post Production Paume
- Executive Producer Jules De Chateleux
- Executive Producer Evan Djenki
- DP Mathieu Plainfosse
As the first sense that humans use, hearing is a powerful factor in how we experience the world and a super speedy way to evoke emotion in advertising.
Created by Free Practice and directed by Marius Gonzalez through DIVISION, this sensual film for Nike x PSG boasts a compelling soundscape that matches the dazzling, beautifully edited visuals.
Combining tight close-ups, slo-mo shots and organic camera movements, the film captures the energy of the supporters while showcasing the new kits. The cinematography – all cool contrasts, low-key lighting and sharp shadows – reveals the texture of the fabric and the iconic PSG colours.
