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Canadian Blood Services – The Embrace

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It's nice to give someone a bit of a cuddle if they've done something good for the world, but it's unusual to see it quite as widely spread as the people in Nick Ball's new film for the Canadian Blood Services.

Titled The Embrace, the spot sees a hapless donor suddenly beset by a multitude of hugs from all around; starting small and ending up as a huge collection of bodies.

With a lovely Marlene Dietrich cover of Pete Seeger's Where Have All the Flowers Gone? and some delightfully (intentionally) clumsy choreography courtesy of Jesse Kovarsky, this sweet ad from Diamond and OPC is the warm squeeze we all need.

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