Nestlé makes meals to remember
This touching campaign for the food brand leverages studies revealing that eating together can create sweet memories that even Alzheimer’s victims can recall.
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Credits
powered by
- Agency Publicis Brasil Comunicacio/Brazil
- Production Company O2 Filmes/Sao Paulo
- Director Fred Luz
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Credits
powered by
- Agency Publicis Brasil Comunicacio/Brazil
- Production Company O2 Filmes/Sao Paulo
- Director Fred Luz
- Head of Production Publicis/Sao Paulo
- Producer Publicis/Sao Paulo
- Executive Production Director Flavia Zanini
- Executive Production Edney Tamashiro
- Executive Assistant Tiemi Fujise
- Post Production/Colorist O2 Pos/Sao Paulo
- Post Production Supervisor TBWA\Media Arts Lab/Los Angeles
- Finisher Leonardo Vitorelli
- VFX Supervisor Thiago Cora
- Colorist O2 Pos/Sao Paulo
- Audio Producer Punch Audio
- Head of Production Lili Aragoni
- Audio Coordinator Cristiane Oliveira
- Mixing & Finishing Gustavo Guanaes
- Mixing & Finishing Ian Sierra
- Chief Creative Officer Gabriela Borges
- Chief Creative Officer Mauro Ramalho
- Executive Creative Director Fabio Astolpho
- Creative Director Arturo Marenda
- Creative Director Laura Azevedo
- Creative Director Leandro Pinheiro
- Associate Creative Director Bruno Donadio
- Associate Creative Director Elias Carmo
- Associate Creative Director Rodolfo Monteiro
- Creative Carolina Marques
- Creative Catherine Nascimento
- Creative Elias Carmo
- Creative Rodolfo Monteiro
- Production Director Daniel Favaretto
- Post Production Coordinator Henrique Gomes
- DP Fernando Bertoluci
- Editor Andre Dib
- Post Production Coordinator Claudio Tolentino
- Mixing & Finishing Rodrigo Tuche
Credits
powered by
- Agency Publicis Brasil Comunicacio/Brazil
- Production Company O2 Filmes/Sao Paulo
- Director Fred Luz
- Head of Production Publicis/Sao Paulo
- Producer Publicis/Sao Paulo
- Executive Production Director Flavia Zanini
- Executive Production Edney Tamashiro
- Executive Assistant Tiemi Fujise
- Post Production/Colorist O2 Pos/Sao Paulo
- Post Production Supervisor TBWA\Media Arts Lab/Los Angeles
- Finisher Leonardo Vitorelli
- VFX Supervisor Thiago Cora
- Colorist O2 Pos/Sao Paulo
- Audio Producer Punch Audio
- Head of Production Lili Aragoni
- Audio Coordinator Cristiane Oliveira
- Mixing & Finishing Gustavo Guanaes
- Mixing & Finishing Ian Sierra
- Chief Creative Officer Gabriela Borges
- Chief Creative Officer Mauro Ramalho
- Executive Creative Director Fabio Astolpho
- Creative Director Arturo Marenda
- Creative Director Laura Azevedo
- Creative Director Leandro Pinheiro
- Associate Creative Director Bruno Donadio
- Associate Creative Director Elias Carmo
- Associate Creative Director Rodolfo Monteiro
- Creative Carolina Marques
- Creative Catherine Nascimento
- Creative Elias Carmo
- Creative Rodolfo Monteiro
- Production Director Daniel Favaretto
- Post Production Coordinator Henrique Gomes
- DP Fernando Bertoluci
- Editor Andre Dib
- Post Production Coordinator Claudio Tolentino
- Mixing & Finishing Rodrigo Tuche
Nestlé and Publicis Brasil partnered with Alzheimer Brazil Institute to launch this experiment called Unforgettable Recipes, which proved that the act of sharing food with loved ones creates potent recollections.
In an emotional film directed by Fred Luz through O2 Filmes, and aided by chef Carol Albuquerque, recipes of beloved dishes were recreated and served to people with dementia caused by Alzheimer’s. All of them were able to access poignant food-related remembrances.
Júlio took a trip down the memory lane with his first bite of salted cod. Antônia brought back years of memory by eating 'sarapatel' again. Junilia remembered her lost love when trying her 'bean cake'.
Through social media iterations, the 'Unforgettable Recipes' campaign shows that the bonds created around the table last longer than anyone imagined. All recipes recreated for the campaign are available on the Nestlé Recipes website. In addition, the public can also share dishes that are part of their stories on the platform.
