National Lottery drums up support

The Belgian National Lottery has launched two new campaign films to show that the lottery is about more than just winning, but about the opportunities ticket buyers provide to young, talented people, helping them to develop their potential.

Created by TBWA\Brussels and directed by Koen Mortier through Czar, the two films feature the promising talents of drummer Lander Gyselinck [above] and basketball player Maxuella Lisowa-Mbaka [below]. What makes this campaign even more interesting is that Gyselinck also composed the music for the spots.

In the films, Mortier emphasises the journey of these two young people, showing that triumph is only part of the story and that it’s the people around them, and their own hard work, which paves the way to success.