Turo puts matchday in motion
The car rental brand shifts the World Cup journey up a gear with a lively spot that positions the drive to the tournament as part of the spectacle.
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company RadicalMedia/USA
- Director Dave Meyers
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company RadicalMedia/USA
- Director Dave Meyers
- Editing Papercut
- VFX Real Cool Time
- Color Ethos Studio
- Music Joint Post (In-House at Wieden + Kennedy)
- Music Field Day Sound
- Production Service Virtual Films
- Global Chief Creative Officer Karl Lieberman
- Global Chief Executive Officer Neal Arthur
- Group Creative Director Aaron Allen
- Executive Producer Rebecca Niles
- DP Scott Cunningham
- Editor Terence (Biff) Butler
- Audio Mixer Noah Woodburn
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Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company RadicalMedia/USA
- Director Dave Meyers
- Editing Papercut
- VFX Real Cool Time
- Color Ethos Studio
- Music Joint Post (In-House at Wieden + Kennedy)
- Music Field Day Sound
- Production Service Virtual Films
- Global Chief Creative Officer Karl Lieberman
- Global Chief Executive Officer Neal Arthur
- Group Creative Director Aaron Allen
- Executive Producer Rebecca Niles
- DP Scott Cunningham
- Editor Terence (Biff) Butler
- Audio Mixer Noah Woodburn
Capitalising on the build up to the World Cup, Turo, in collaboration with Wieden+Kennedy Portland, launches Before the Game, a superbly choreographed car ballet suggesting that your transportation to the game should not be an afterthought.
Directed by Dave Meyers, through Radical Media, the nail-biting film was shot over two days with 14 precision stunt drivers engaged in a daredevil convoy of cars that dance, weave and accellarate toward the world's biggest sporting event.
