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Moëhr – Carry the Heritage

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Channelling director Jasper Cable-Alexander’s own impish style, along with a smattering of Wes Anderson whimsy, this charming spot for Moëhr stars Lilou Ruel, world champion free-runner, who appears as a bellhop-turned-stuntwoman 

Moëhr, the historic fragrance house founded in 1881 at the Grand Hôtel de Monte-Carlo, launches its Eaux de Parfum collection with the playful campaign film, Carry the Heritage, shot in Monaco and produced by DROOL Productions.

Along with Lilou Ruel, whose appearance in the Paris 2024 Olympic Games opening ceremony brought her to international attention, there’s a cameo from three-Michelin-starred chef Mauro Colagreco, who Ruel encounters as she leaps through a theatrical version of the Grand Hôtel de Monte-Carlo on her journey to deliver the scent to the hotel guests. 

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