Palace and Rizla roll up together
Director Adam Todhunter has helmed a zesty spot promoting the unlikely, and achingly cool, fashion collaboration between Palace skateboards and the purveyor of fine cigarette papers.
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Credits
View on- Director Adam Todhunter
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Credits
powered by- Director Adam Todhunter
One of London’s most influential skate brands has teamed up with the rollie paper manufacturer to launch a new 14-piece Summer capsule collection with a nostalgic, British subculture vibe.
The campaign film channels the rebellious spirit of both brands and – drawing on Rizla's MotoGP sponsorship history – follows a motorbike rider zipping around London streets at night.
No AI imagery was used – the eye-popping effects are the result of footage shot entirely on 360 cameras, over the course of three nights, and mashed together with 3D scans and Gaussian splats.
